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Ways in Which Human Resource Professionals Use Videos

Most of us expect the latest technology to be available at work, so what better way to demonstrate that the business is up-to-date than with a creative tool such as video? In recent years, several companies have used video to discover and retain top talent during the recruitment process. Besides being a potent tool to recruit workers, it is also a perfect way to communicate and learn about each applicant.

Videos have been around for a long time, and their popularity is due to several factors. They are adaptable, sensitive, engaging and exciting in providing information. Their allocation spectrum is broad and not tied to a particular target group. Formats include video explainers, personalized images, webinar tutorials… the list goes on. This is only one way companies and businesses use videos in their internal and external communication plans.

Ways in Which Human Resource Management Should Use Videos

In any firm, videos not only help marketing departments but also help HR practitioners. After all, the video will replace remote and large-scale training of employees. And its human resources if there’s a department that’s all about people. 

With the help of a video production company like Spiel, you may already be using video to recruit talent or send messages to workers. At the same time, you are part of the HR team, and maybe you already have a video on your website. Suppose you haven’t; here are ways in which HR experts should use video.

Recruiting

Videos that work as a recruiting tool may not be new for you, but did you know you can also use videos to display the community, importance and desired employees of your company? To do this, the company must distinguish itself from other companies. Although companies also concentrate on presenting the business and how workers can add value, it is often imperative to focus on recruiting experts or prospects with several years of experience and expertise. 

Sending personalized videos to the prospect shows the interested party that you have put effort into the recruitment process and have taken the time to build a personal connection that shows your commitment as an employer.

Training

Video training is not a modern phenomenon. However, there are several reasons for what seems forever to be used while recruits are on board. First, training videos are an excellent way to make the workers successful by quickly and painlessly moving into the new job.

Planning detailed training videos can help answer all the questions that are often asked, and that new hires can save the HR team much time to concentrate on delivering more personalized support afterward. Training videos can also be used for an image of the expectations on the first day or in the first month to make the new team members willing to participate even more quickly.

Branding

The business’s reputation is immense in attracting new people, satisfying current workers and creating an engaging and meaningful working atmosphere. Remaining a supportive atmosphere and bridges between human and corporate links are part of HR professionals’ strategic responsibilities. 

Easily made explainer videos can provide the resources you need in an entertaining, easy and accessible way to present your business, CEO, mission, vision, and history. Instant recognition is essential, and you must be unique and at the top of your game to achieve that. So why not use video to do so?

Orientation & On-Boarding

Once you have locked up great talent, you want to keep your company excited to start your journey. Video is the best way to do this.

We were all given a thick guidance manual at one time or another and ordered to follow it. While it is excellent to have access to a lot of information, it is vital that employees remain committed throughout the onboarding process.

A variety of videos should be included in your onboarding & orientation phase. The first address is generally welcome in general, but this series should also provide necessary details, a “what-to-expect” feature and include any additional resources they need.

The data it generates is another advantage of using video in the onboarding phase. Many platforms allow you to monitor the engagement of a viewer. In fact, according to research conducted in 2017, 53% of HR professionals claim the employee engagement significantly increases when onboarding is improved.

Interior Communication

Corporate announcements are essential to keep workers in the process. However, they are unlikely to be excited by getting vast quantities of emails. Emails can be skimped and not wholly understood, far from the video alternative, and can be less interesting. Video offers an attractive and comprehensive link with employees that enhances the impact of the message and the emotional reactions to news and other content. 

The announcements should be held within 2 minutes, and a clear message with interesting images should be sent. Use a basic structure and vocabulary. Does your company plan a new marketing strategy and want your workers to share social media posts? Use videos to exciting and easily and engagingly share stories.

This includes whether they watched it to the end, how many times they saw it and whether any bits were replayed. You should also make sure that they watch one video before the next one starts playing. This allows you to track the interest of an audience and gives you a deep insight into which content and other content will need to be tweaked.

Interactive

If you use video for recruiting, training, or advertising, all areas benefit from the interactive aspect. Human resource activities also include guidance, ongoing instruction, professional development and assessment of results. It would likely increase maintenance and interaction by developing engaging and interactive materials around the tasks, creating a clear and measurable effect on performance. For instance, interactive videos can provide specific instructions for completing a reflection form or questionnaire or provide evaluation questions for hearing employee feedback.

Conclusion

Videos from companies that tell a story can inspire job seekers and show them their authentic culture and opportunities. The recruitment process is fast becoming a must-have. It is exciting to see how modern video technology such as immersive and 360° videos brings the recruitment experience to the next level.

Photo by Karolina Grabowska from Pexels

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